For nearly a century, KitchenAid has been serious about food and its products represent the perfect mix of professional performance, artisan quality and iconic design.

KitchenAid is the brand for all those who are passionate about their food, and gourmet cooks who are willing to acheive professional results and bring stylish design to their surroundings.

“For The Way It’s Made” conveys the philosophy and passion behind the KitchenAid brand. It is the claim that explains the concept – to bring innovation, quality and convenience to every passionate gourmet by transferring techniques adopted in professional kitchens to appliances for domestic use. The iconic Stand Mixer was created by an engineer more than 90 years ago to help bakers mix bread dough. It was so successful, that a smaller model was designed for the home. Throughout its long history, KitchenAid has remained true to its roots as the brand for those who are passionate about cooking and, with each new development, continues to deliver a mix of sophisticated professional technique and iconic design.